Starting a Business

CHOOSE YOUR PLAN

Three Levels of Depth

Every plan is personalized to your idea, your state, your capital, and your time.

Features
Snapshot
Plan
Playbook
Best forFiguring out if and how to structure the ideaCommitted to launching and getting the paperwork rightOpening the doors with zero surprises
Get SnapshotGet PlanGet Playbook
Number of Questions5913
Analysis DepthBriefModerateExtensive
MicrositeSummary siteSummary site with analysisSummary site with analysis, checklist and calendar
Structure Options, Ranked
Sole prop, LLC, S-corp election, and more scored honestly for your situation
Readiness Gauges
Dial gauges for capital runway, time available, and market clarity
Launch Timeline
Dated checklist from today through opening day and the first 90 days
First-Year Budget
Formation, equipment, insurance, tools, marketing, and tax reserve in honest ranges
—
Registration and Licensing
Federal, state, and local steps with typical costs and timing
—
Pricing Basics
From revenue goal back to the rate or price floor, math shown
—
Launch Kit
Accounts, documents, tools, and insurance by category
——
Taxes and Bookkeeping
Quarterly estimates, sales tax, deductions, and what your CPA needs
——
First Customers
Validation, the first ten, channels that fit, and what to measure
——
Plan-B Scenarios
Short runway, no customers, partner disputes, and closing cleanly
——

Snapshot

Figuring out if and how to structure the idea

5 questions • Brief analysis

Summary site

  • Structure Options, RankedSole prop, LLC, S-corp election, and more scored honestly for your situation
  • Readiness GaugesDial gauges for capital runway, time available, and market clarity
  • Launch TimelineDated checklist from today through opening day and the first 90 days
  • —First-Year BudgetFormation, equipment, insurance, tools, marketing, and tax reserve in honest ranges
  • —Registration and LicensingFederal, state, and local steps with typical costs and timing
  • —Pricing BasicsFrom revenue goal back to the rate or price floor, math shown
  • —Launch KitAccounts, documents, tools, and insurance by category
  • —Taxes and BookkeepingQuarterly estimates, sales tax, deductions, and what your CPA needs
  • —First CustomersValidation, the first ten, channels that fit, and what to measure
  • —Plan-B ScenariosShort runway, no customers, partner disputes, and closing cleanly

Plan

Committed to launching and getting the paperwork right

9 questions • Moderate analysis

Summary site with analysis

  • Structure Options, RankedSole prop, LLC, S-corp election, and more scored honestly for your situation
  • Readiness GaugesDial gauges for capital runway, time available, and market clarity
  • Launch TimelineDated checklist from today through opening day and the first 90 days
  • First-Year BudgetFormation, equipment, insurance, tools, marketing, and tax reserve in honest ranges
  • Registration and LicensingFederal, state, and local steps with typical costs and timing
  • Pricing BasicsFrom revenue goal back to the rate or price floor, math shown
  • —Launch KitAccounts, documents, tools, and insurance by category
  • —Taxes and BookkeepingQuarterly estimates, sales tax, deductions, and what your CPA needs
  • —First CustomersValidation, the first ten, channels that fit, and what to measure
  • —Plan-B ScenariosShort runway, no customers, partner disputes, and closing cleanly

Playbook

Opening the doors with zero surprises

13 questions • Extensive analysis

Summary site with analysis, checklist and calendar

  • Structure Options, RankedSole prop, LLC, S-corp election, and more scored honestly for your situation
  • Readiness GaugesDial gauges for capital runway, time available, and market clarity
  • Launch TimelineDated checklist from today through opening day and the first 90 days
  • First-Year BudgetFormation, equipment, insurance, tools, marketing, and tax reserve in honest ranges
  • Registration and LicensingFederal, state, and local steps with typical costs and timing
  • Pricing BasicsFrom revenue goal back to the rate or price floor, math shown
  • Launch KitAccounts, documents, tools, and insurance by category
  • Taxes and BookkeepingQuarterly estimates, sales tax, deductions, and what your CPA needs
  • First CustomersValidation, the first ten, channels that fit, and what to measure
  • Plan-B ScenariosShort runway, no customers, partner disputes, and closing cleanly